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Partner with Lancashire Cricket: Join the Family

Lancashire Cricket Partnerships: Join the Family

Be a part of Lancashire Cricket's Indian Summer

Things are hotting up at Emirates Old Trafford this summer and we're celebrating four big fixtures in true Indian style. With the recent announcement of Indian superstar Shreyas Iyer to the Lancashire Cricket First XI and in anticipation of the England v India Test Match Series at Emirates Old Trafford from 10-14 September, Lancashire Cricket will be hosting a series of events that aim to bring the energy and excitement that Indian cricket supporters are famous for to the home of Lancashire Cricket on a regular basis.

Be part of this summer's action by becoming a partner of Lancashire Cricket, sign up below and our team will contact you about the incredible opportunities we have on offer.

Lancashire Cricket have close ties to India, with former players, 97% of our overseas audience coming from the country, and have a commitment to continue to visit India on pre-season tour.

The next few years are central to our Indian growth strategy, as we hope to take England’s most-watched team closer to our Indian fans. With the exciting announcement of India travelling to Manchester to play at our stadium, there has never been a better time to become a partner of Lancashire Cricket.

What can we offer?

  • Partnership Opportunities

    Partnership Opportunities

     - One-Day Cup front of shirt sponsorship

    • Media value of £555k in 2019 (potential to be much higher in 2021)
    • Shreyas Iyer will play in the One-Day Cup shirt

     - Live stream branding

    • All One-Day Cup fixtures in 2021 will be live streamed
    • 2.5 million views of the live stream in 2020
    • Streamed via the Jio platform in India (350 million subscribers)

     - Player Appearances and Content Opportunities

    • Access to players for appearances and content opportunities

     - In-stadia branding – Internationals and Domestic fixtures

     - Fan Village activation

     - Exclusive VIP Experiences

    •  Pre-Test Match Dinner
    •  Behind-the-scenes events

     - Tickets and hospitality

  • Our Reach

    Our Reach

    2020 may not have been the year we all expected but Lancashire Cricket were still able to deliver value to our partners. Here are some key stats from the 2020 season:

    • 1,729 hours of global TV coverage
    • 65.8 million cumulative audience
    • £28.4 million global media value delivered to partners
    • 3.2 million viewers of Day Three of the third West Indies Test
    • 2 million viewers of the second Pakistan IT20, most watched England IT20 ever
    • 5.5 million viewers of matches involving Lancashire during the 2020 season
    • 47% of global viewership is from the UK
    • 50% of global viewership is from India
  • Hospitality Packages

    Hospitality Packages

    We have a number of luxury hospitality experiences available during the India v England Test match at Emirates Old Trafford. Watch the video below to get a taste of our hospitality.

  • Enquire


    Want to get involved with Lancashire Cricket? Complete the form below and one of our team will be in touch with you soon.

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