Kukri - Partnerships in Profile
Partnerships with Kukri Sports
At Kukri Sports we have been producing bespoke teamwear since 1999. Our mission from the outset was to give clubs a choice, an identity and to be proud of their club colours. With quality product and a professional service, we quickly established ourselves as a leading sports brand. From humble beginnings, we now pride ourselves on being a global sportswear manufacturer supplying bespoke teamwear and leisurewear for across multiple sports.
For Kukri, a partnership is about engagement and supporting each individual through their sporting journey. Through encouraging lifelong participation across multiple sports, Kukri promotes the values of inclusivity, ambition and passion. We are proud to work with our both our elite and grassroot partners and truly believe in the benefit of sport, both mentally and physically. We use our many years of experience to support physical activity at all levels, regardless of ability, age or gender.
Our partnerships with elite sports teams such as Lancashire County Cricket Club, with whom we have a long-standing relationship, Loughborough University, Ulster Rugby, England Athletics and Team England amongst others are an integral part of our brand identity and one that we are immensely proud of. We use these partnerships to inspire relationships with grass roots clubs and schools across the UK providing an identity for the next generation of athletes.
Bespoke teamwear forms a unique part of an individual’s sporting story and represents a lasting link with their time in sport meaning every individual has the ability to build their own legacy. Kukri Sports provides sportswear that inspires as well as performs’.
Never is this brand ethos more evident than in our work with Team England. Our multisport capabilities and experience across have enabled us to become the home nation’s official kit supplier for the third consecutive Commonwealth Cycle.
Kukri Sports have designed and produced Team England kit for the last two Commonwealth Games in Gold Coast 2018 and Glasgow 2014 and have been brought back on board for a home Games. As part of the deal, Kukri will create the kit that athletes will represent their country in, encompassing 19 different sports, including eight para sports. As an English brand working towards a home Games, this collaboration has been made all the more special.
“Our renewed partnership has been the culmination of a project undertaken after the Gold Coast Games in 2018. We have always been proud of our heritage in providing truly bespoke apparel, however in 2018 we knew we had to be innovative and bold in developing a new capability and product range to work with Team England again, as they prepare for Birmingham.
“The England team want to be at the pinnacle of their performance at every competition, so we developed with them. With this in mind, the range we are designing, with the input of the Team England athletes, will be a new chapter in the company’s history and one we cannot wait to launch.”
The kit design, which will be worn by over 600 athletes and staff at Birmingham 2022 will be revealed ahead of the Games when the athlete vision is brought to light.
It is these capabilities coupled with excellent delivery and service across all customer touch points that has enabled us to become the leading multisport bespoke supplier in the UK.
For further information on becoming a Kukri partner please email; Contact@kukrisports.com