Lancashire Cricket to launch its new ticketing system
Lancashire Cricket is delighted to confirm the launch of its new ticketing system following the appointment of SecuTix, a global ticketing engagement platform for sports, culture and entertainment industries, as the Club’s new ticketing provider.
SecuTix currently works with the likes of UEFA, the Stade de France and Saracens Rugby Club and will be at the heart of Lancashire Cricket’s day-to-day ticketing and membership operation.
The Club will be working closely together with SecuTix, utilising their advanced ticketing technology platform to provide the best experience possible for Members and supporters attending Emirates Old Trafford.
The SecuTix software will provide supporters with an improved all-round experience, including a better mobile buying experience with the ability to purchase tickets that can be scanned directly from mobile phones as well as the opportunity for the Club to run smarter, targeted marketing campaigns for international and domestic ticketing.
It will also give Lancashire Cricket Club the ability to integrate with some of the industry’s best of breed venue software and social media platforms, including 3D views from reserved seats to help supporters visualise their Emirates Old Trafford experience, and a strong level of customer insight and knowledge to tailor campaigns and messaging to specific groups.
This announcement, which offers supporters the very latest in ticketing technology, is further evidence of the Club’s commitment to transforming the supporter experience at Emirates Old Trafford.
Lancashire Cricket Club’s Chief Executive Daniel Gidney said, “We are delighted to bring SecuTix on board as the Club’s new ticketing partner.
“We wanted to partner with a modern technology company that could support our digital ambitions as a business. We feel that they are much more than simply a ticketing solution provider. The industry has been dominated by ticketing companies that focus on selling bulk t ickets with a business built on booking fee charges and the secondary market. SecuTix are different.
“SecuTix are a developer at heart and committed to putting the ticket buyer ahead of everybody in a continual pursuit of delivering an amazing customer journey making ticket purchase a key part of the main event. That is what makes them as an organisation an outlier in the industry.
“The Club has been hugely impressed with the growth and enhanced customer experience that their platform offers clients in sport, and equally as important, the wider entertainment sector have developed through partnerships with SecuTix.”
The Club will release specific functionality of the new ticketing system in phases, and Gidney added: “Our Members and supporters can look forward to a much improved ticketing service and we are delighted to be working with an organisation like SecuTix at this exciting time in Lancashire Cricket Club’s history.”
David Hornby, SecuTix UK Managing Director, said, “We are very excited to be working with such an ambitious and forward thinking organisation like Lancashire Cricket Club over the next four years and beyond.
"It’s a hugely exciting time for the Club, especially looking ahead to next year with Emirates Old Trafford hosting an Ashes Test and the ICC Cricket World Cup.
"We are honoured to be in partnership with Lancashire who become our first cricket client.
“Both organisations will be working immensely hard together to provide a fantastic customer experience to supporters and we believe that the agile technologies of the SecuTix platform will benefit the Club across not just ticketing, but also CRM and digital marketing.
“We pride ourselves on innovation as a ticketing platform and that development and creativity is at the heart of our business and our success is driven by this. I believe that SecuTix and Lancashire Cricket Club will be the perfect partnership moving forward.”
Due to these changes, please be aware that our Online Ticket Store and Call Centre we will be closed for sales for the rest of the day.
Should anyone wish to book tickets today for England v Australia, England v India or the Lancashire Lightning v Yorkshire Vikings in the Vitality Blast, we have provided an allocation of tickets to Ticketline, one of our official ticket agents, who can be contacted on 0844 888 9991 or 0161 832 1111 or online here.
If supporters would like to purchase a 2018 Membership or T20 Season Ticket between today, please email the Ticket and Membership Office on email@example.com or call on 0161 282 4000 and selecting option 1.
Alternatively you can pop by our Ticketing point at the Pavilion Reception and a member of our friendly team will be more than happy to help. Please note: The Pavilion Reception Ticketing point is open from 9-5pm, Monday - Friday.