AO to further support Lancashire Cricket
The leading online eletricals retailer will support the Club's age group sides and medical department
Lancashire Cricket is delighted to announce that long-term partner AO.com is supporting the Club’s County Age Group pathway, as well as the Sports Science and Medicine Department at Emirates Old Trafford.
AO.com, the leading online electricals retailer based in Bolton, is helping to raise the profile of Lancashire’s age-group teams that are part of the Club’s successful pathway, with 18 out of the 24 players in the Lancashire First Team squad having come through the Club’s system.
The Age Group teams range from Boys Under 10’s to Under 19’s and Girls Under 11’s to Under 17’s for girls. These talented youngsters, who play in the pathway, can progress through to the Lancashire Cricket Academy for boys and Regional Development Centres for girls.
The County Age Group system, headed up Gary Yates, Stephen Titchard, Karl Krikken and Jen Barden, provides learning opportunities throughout the different Age Groups and creates a clear route for young players to develop into First-Class and International cricketers.
Meanwhile, the Club’s Sports Science and Medicine Department, which is headed up by the Director of Medical Services David Roberts and includes Doctor Dave Perry, Lead Physiotherapist Sam Byrne, Strength and Conditioning Coach Tom Webster, as well as Second Team Physio Zach Spargo and Strength and Conditioning Coach Christina Carr, continues to grow as they integrate their health and wellbeing services into the County Age Group teams.
As part of its partnership with Lancashire Cricket, AO.com has also been supporting the Volunteer Recognition Programme for the last two years. The initiative recognises the outstanding contributions made by volunteers at cricket clubs across Lancashire on a monthly basis, culminating in the AO.com Volunteer of the Year Award which was announced at the 2019 End of Season Awards at Emirates Old Trafford last month.
David Lawson, Managing Director at AO.com said: “As a North West based business, AO is passionate about creating opportunities for young people in the region. We are proud to continue to support Lancashire Cricket and the important work they do with young people in the local community through the Club and the Lancashire Cricket Foundation.”
Paul Allott, Lancashire’s Director of Cricket said: “We are incredibly grateful to have the continued support of AO.com for our County Age Group sides and Sports Science and Medicine Team here at Lancashire Cricket Club.
“The Sports Science and Medicine Department at Emirates Old Trafford, headed up by Dave Roberts, is well regarded as the best in the country. It is so important that as a Club, we expand on the health and wellbeing services and programmes we run for our professional squads, as well as the County Age Groups, Emerging Player Pathway and Lancashire Cricket Academy.
“The Club has a proud history of developing young players from across the region and the Academy plays a huge role in the success of the First XI. A large number of the current promotion-winning squad have come through the age group system and are playing an important role for us in First XI cricket. Matthew Parkinson and Saqib Mahmood are two fine examples who have just been named in the England Test and IT20 squad to face New Zealand this winter.”