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Partnerships without Boundaries

Lancashire Cricket launches Partnerships without Boundaries campaign

Lancashire Cricket has announced the launch of a Partnerships without Boundaries campaign, designed to place emphasis on the commercial opportunities the Club can deliver.

The commercial team, has seen a record year of growth, having recently announced partnerships with Visit Manchester, C&C Insurance Brokers and an extension with Hill Dickinson, who join global brands such as Emirates, Hilton, Heineken, Thomas Cook Sport, UA92 and Kukri.

The campaign will be running for three months across the peak summer season, and will live across LinkedIn through a series of visually impactful posts and partnership case studies.

The campaign will also be supported by a series of thought leadership pieces, designed to increase awareness about the partnership opportunities at the Club and create topical discussions about the industry.

Liz Cooper, Head of Commercial Partnerships, said: “We’re really excited to be launching this campaign, and to encourage more businesses to join our family of partners.

“We believe in working together to achieve objectives , and we’re passionate about the brands that we align Lancashire Cricket with. We believe there aren’t any boundaries to how we can work together and we want to communicate that to brands.

“Over the past few years, we’ve noticed some big changes in how brands want to communicate to their audiences, who are looking for different creative opportunities to talk to potential clients and customers. Lancashire Cricket offers the platform to talk to both a consumer audience via the 331 recreational clubs across Lancashire and a business audience via our networking events across the family of partners and clients.

“We’ve got an exciting summer of cricket ahead, with high-profile matches such as the ICC Cricket World Cup 2019, 4th Specsavers Ashes Test and the Vitality Blast. We want to highlight that partnerships aren’t just about driving activations during this time, but enhancing and taking your brand to new heights throughout the whole year too.”

The commercial team have grown exponentially over the past few years, recording highest partnership revenue in domestic cricket and the campaign aims to create insight into the team and industry led pieces.

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