Trafford Live success at Emirates Old Trafford
Lancashire Lightning’s Vitality Blast fixture against Durham on Sunday attracted a crowd of over 13,700 as the Club once again teamed up with Trafford Council.
Trafford Council’s ‘Trafford Live’ event was hosted at the Trafford Town Hall on the morning of the game which is a free community festival which showcased the Borough’s sport, history and culture offering.
Part of Talbot Road outside Emirates Old Trafford was closed as the Club extended the fan zone with a number of activities and events happening access both sites throughout the day, starting at 11am ahead of the Lancashire fixture which commenced at 2:30pm.
Families flocked to the free event, which ran from 10am to 4pm, featuring exhibitors including LegoLand, the Imperial War Museum, The National Trust, the RSPB, Guide Dogs for the Blind, emergency services, Armed Forces as well as a large number of local community and voluntary groups, including the Lancashire Cricket Foundation.
Cllr Graham Whitham, Trafford Council’s Executive Member for Communities and Partnerships, said: “This year’s Trafford Live was fantastic. Thousands of local families came along to our free fun event and had the time of their lives. It was a huge celebration of sport, leisure and culture and it was great to see the community out in force enjoying the music and entertainment.
“We were delighted to partner up with Lancashire Cricket Club and thrilled that the cricket match was also a big success. Our estimations on numbers suggest this was the most visited Trafford Live since it began. Thank you to everyone who came long and to our dedicated volunteers and staff for making it happen.”
Lancashire Cricket Chief Executive, Daniel Gidney, said: “Sunday’s match was a proud day for all involved with the Club. To achieve a record T20 attendance (13,710) is a phenomenal milestone, achieved through intelligent scheduling, thought-through ticket pricing and a co-ordinated marketing approach alongside Trafford Council and the wider game of cricket in the North West, including the All Stars Cricket programme, and it was great to see the ground so full, capped off by a fine performance on the field.
“The amount of families at the game was particularly pleasing. As a Club, we’re working hard to attract new audiences to the game of cricket and we see the Vitality Blast as a great form of entertainment to achieve this. We've got six more home Vitality Blast matches this season and we hope to welcome them, and all the other first-timers through the All Stars Cricket initiative we had on Sunday, to another fixture at Emirates Old Trafford.”
The Mayor of Trafford, Cllr Rob Chilton, attended the event and handed out awards to 80 volunteers as part of the National Volunteer Week schedule.
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