WATCH: Daniel Gidney on the impact of the ICC Cricket World Cup
"The importance of these major events cannot be underestimated." - Daniel Gidney
Speaking at the recent ICC Cricket World Cup Trophy Tour event at Emirates Old Trafford, Lancashire Cricket Club's Chief Executive Daniel Gidney emphasised the huge economic impact that the tournament will have on both the Club and the region.
Emirates Old Trafford will host six matches at this summer's tournament, including the hotly anticipated India vs Pakistan group match and the first semi-final, which takes place on Tuesday 9 July
WATCH: Daniel Gidney on the ICC Cricket World Cup at Emirates Old Trafford
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