Lancashire Cricket announces Official Partnership with Lifebuoy
Lancashire Cricket is delighted to announce Lifebuoy as the Official Hygiene Partner of the Club and Emirates Old Trafford.
The three-year agreement will see the worldwide soap brand supply hygiene products to Emirates Old Trafford for all events held at the venue, from cricket matchdays, conferences and events, to concerts.
The partnership will help ensure that the venue remains safe and hygienic, through the supply of Lifebuoy products, as Emirates Old Trafford returns to hosting large scale, mass events.
Along with Lifebuoy branded dispenser units dotted around the venue and pitch side perimeter branding at Lancashire home matches, the brand has also pledged to support Lancashire Cricket on its Safe In One Place campaign.
Daniel Gidney, Chief Executive, Lancashire Cricket, said: “The year-round health and safety of our guests coming to attend live sport and events here at Emirates Old Trafford is our absolute number one priority and this partnership reaffirms that.
“Lifebuoy branded hygiene dispensers have already been installed across the venue, while they have also provided us with a number of products which can be easily accessed by our guests and staff.
“Lancashire Cricket understands that some people may feel apprehensive about returning to mass gatherings and live events, but we hope that agreements such as this one shows our ongoing commitment to keeping all of our supporters, guests and staff safe.
“I would like to thank Lifebuoy for their valued support, welcome them to our family of Official Club Partners and look forward to working closely together as we continue to move safely forward out of the pandemic.”
Benoit Roger-Machart, Managing Director, Lifebuoy UK & Ireland added: “As staff, guests and cricket supporters return to the Club, Lifebuoy’s purpose remains the same; we want to help keep people safe and one of the most effective and proven ways of doing this is to keep hands clean and sanitised to help prevent the spread of COVID-19.
“By providing hand sanitiser to the guests and staff at Lancashire Cricket and Emirates Old Trafford, we are helping to provide extra reassurance for everyone.”