Lancashire Cricket joins TikTok
Red Rose launches Official TikTok account
Lancashire Cricket has launched an official account on TikTok, the world’s leading short-form mobile video platform.
The new account, which can be found on the popular social media App by searching @lancscricket, has been created to help the Club engage more fans - particularly from the younger generation - whose attention the App has attracted since it was founded back in 2017.
The Red Rose currently reaches almost 450,000 supporters around the world through Twitter, Instagram, Facebook and YouTube and aims to connect with new audiences by launching on the world’s most downloaded app in 2020 - the year that saw TikTok surge ahead of all other platforms, with 850 million total downloads.
TikTok is available in more than 150 countries, and in 75 languages, on which content creators follow trends, set challenges for fellow users, and accompany short, snappy videos with trending audio.
Lancashire Cricket will share different content to its other social media platforms and will look to participate in the latest social media trends, in addition to posting clips which highlight eye-catching boundaries, wickets, celebrations and behind-the-scenes footage from Emirates Old Trafford and beyond.