Lancashire Cricket joins WaterAid’s #BattingforWater campaign
Lancashire Cricket joins WaterAid’s #BattingforWater campaign to help minimise COVID-19 impact in India
Lancashire Cricket has pledged its support for WaterAid’s call to help bring clean water to millions of people in India, so they can better defend themselves against the spread of infectious diseases.
Only 41% of rural households in India have access to clean water, putting families on the back foot when it comes to maintaining good health and hygiene. Handwashing with soap continues to be one of the simplest ways to prevent the spread of diseases, such as COVID 19. The #BattingforWater campaign supports WaterAid’s mission to bring clean water to homes across India, especially those in rural parts.
This is of even greater importance as the country is grappling with the COVID 19 pandemic. Research by Welcome Open Research suggests frequent handwashing with soap and water can reduce the spread of coronaviruses (flu-like illnesses) by around a third (36%).
Lancashire has a long-term relationship with Indian cricket and the Club will be raising awareness of WaterAid's campaign as part of the third day of the upcoming 5th Test Match against India (10 September 2021), which will be hosted at their home, Emirates Old Trafford in Manchester.
Commenting on the initiative, Lancashire Cricket CEO, Daniel Gidney, said: “Batting for Water is such an important campaign and one that Lancashire Cricket is pleased to be involved in. As an organisation, we have strong and longstanding links with Indian cricket, from past players to pre-season tours to the country and welcoming hundreds of thousands of Indian cricket fans to Emirates Old Trafford over the years, as we will do again later this month.
“It’s upsetting to see the devastating impact of COVID-19 in the country and the work of WaterAid is absolutely critical in helping keep people healthy. We’ll be doing all we can to support this initiative across the Lancashire Cricket family.”
Lancashire Cricket’s Alex Hartley said: “Batting for Water is a great campaign and one I’m proud to be part of and support. It’s shocking that in this day and age, 1 in 10 people around the world do not have clean water, meaning vulnerable communities are left to protect themselves and their health without the very basics.
“Sadly, girls and women are particularly affected when communities lack clean water which means they miss out on opportunities and the chance to reach their full potential. I’m proud to be supporting WaterAid's campaign to change this."
Lancashire batsman, Keaton Jennings, adds: “I’m proud to support WaterAid for their campaign as everyone should have access to clean water. It is a basic human right. Without it, how are they meant to stay healthy and protect themselves against infectious diseases like coronavirus?
“Lancashire Cricket is doing a lot of work in India at the moment and hopefully supporting WaterAid can help raise awareness of this issue and hopefully make a positive change for vulnerable communities across India.”
WaterAid’s COVID-19 projects in India are aimed at installing vital handwashing facilities and reinforcing the hygiene & sanitation infrastructure at public health care facilities as well as running mass media campaigns to promote the importance of following Covid Appropriate Behaviours.
Describing the initiative, Vikas Kataria, Director for Resource Mobilisation, WaterAid India, said: “WaterAid has been working in India over the last three decades to make clean water normal for everyone. We are working to lay the foundation through our work of keeping people healthy and helping communities lift themselves out of extreme poverty, to build a brighter future. We are working closely with governments at the local level, to ensure clean water reaches the last mile, which is also the objective behind ‘Jal Jeevan Mission’.
“COVID 19 has made it harder to reach our goals. To use a cricket parlance, we have to score more in fewer overs to win the match. The support of these wonderful cricketers and socially responsible cricket fans will help us score much needed boundaries to make clean water a reality for everyone.”
Donate to the #BattingforWater campaign here.
A limited number of tickets for the fifth LV= Insurance England v India Test match at Emirates Old Trafford are still available, you can purchase your tickets here.