Lancashire Cricket partners with FanCraze to launch Digital Collectibles
Lancashire Cricket is delighted to announce a new multi-year partnership with FanCraze, the world’s largest cricket NFT platform.
The partnership will see the launch of an official and exclusive range of Lancashire Cricket non-fungible tokens (NFTs) that will be tradeable on FanCraze’s online marketplace, which launched in February 2022.
The collaboration brings Lancashire Cricket into the metaverse for the first time which will enable supporters around the world to collect and trade cards of their favourite players and memorable moments, through innovative blockchain technology.
Lancashire Cricket, alongside 11 other First-Class counties also announced today, become the latest Club to join FanCraze’s high-profile portfolio. In January 2022, FanCraze launched the International Cricket Council’s (ICC) officially licensed ‘crictos’ NFT collection and has since partnered with Cricket West Indies (CWI) and Indian Premier League (IPL) franchises, Chennai Super Kings and Delhi Capitals, among others.
FanCraze has also added a number of partnerships with individual cricket stars to its ever-growing portfolio which is headlined by Indian Cricket batter, Virat Kohli.
Liz Cooper, Partnership Director at Lancashire Cricket, said: “We are really pleased to announce FanCraze as a new partner of the Club which will see us enter an exciting new digital market and launch an official range of Lancashire Cricket NFTs.
“The partnership with FanCraze will help us reach a new audience as we continue to focus on opportunities to support the growth of the Club, whilst also strengthen its positioning in the field of digital innovation and improve the possibilities for fans around the world to connect with the Red Rose.”
Anshum Bhambri, CEO of FanCraze added: “We are proud to partner with Lancashire Cricket along with other legendary clubs across the English County ecosystem.
“We are excited to build a new paradigm of engagement between these storied institutions and their fans by leveraging digital assets, gamification, and money-can’t-buy experiences.”