Lancashire Cricket announces new Bartons Group partnership
Lancashire Cricket is delighted to announce Bartons Group as the new Official Wine, Spirit and Soft Drinks Partner of the Club and Emirates Old Trafford.
The initial three-year partnership will see Bartons Group supply wine, spirits and soft drink products across Emirates Old Trafford’s concourse bars, hospitality, conference and events areas, in addition to the on-site Hilton Garden Inn hotel from the 2025 season onwards.
As part of the agreement, Bartons Group and their partner brands including Diageo, Cellar Vino and Britvic, will host match day activations at Emirates Old Trafford, including brand sampling and tastings in the Club’s renowned Fan Village experience and hospitality areas.
The Club will also work collaboratively with Bartons and Official Culinary Partner Sodexo Live! to enhance product offering by focusing on wine pairings and dining experiences across the hotel and conference and events areas.
Bartons have been a proud and independent Drinks Wholesale business since 1917, distributing beers, wines, spirits and soft drinks. Their heritage spans 108 years, and they are now run by the fourth Generation of the Barton's family.
Liz Cooper, Partnerships Director from Lancashire Cricket said: “We are thrilled to announce this new three-year partnership with the Bartons Group as we continue to enhance the match day and customer offerings available to guests at Emirates Old Trafford.
“Bartons are a local business with a proven track record of delivering a wide range of experiences, suitable for those attending both sporting events and conferences and events in the area.
“We are looking forward to a long-term working relationship together which will include a number of exciting activations in the Fan Village at Emirates Old Trafford.”
Graeme Nicholson, Director from Bartons Group also commented: “As a local business, we’re really pleased to have cemented our links with Lancashire Cricket at Emirates Old Trafford.
“We look forward to developing the partnership over the next three years, working together with drinks brands to deliver the world class experience which consumers enjoy when visiting the stadium.”