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Partnerships: Grow your business with Lancashire Cricket

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Partner with the iconic Red Rose: Discover our opportunities

Grow your business and tap into our network of engaged supporters and cricket fans across the world with partnership opportunities at Lancashire Cricket.

With over 900 million cricket fans globally, there has never been a better time to get involved in the sport at an award-winning international venue. Emirates Old Trafford will host England in 2022 as they take on India in an IT20 and South Africa in an ODI, there are branding and hospitality opportunities for partners during our international fixtures.

Lancashire cricket are the most watched team in domestic cricket with six million viewers and international games drew a television audience of over 50 million in the summer of 2020. These numbers have made it possible for us to deliver £10m in media value for our partners annually.

We’re more than just a cricket club. With cricket at our heart, we are the home of cricket in the north west; a host of international and domestic tournaments; a 365-day-a-year conference and events business; an international music venue; and a recognised global brand, built on our outstanding history and heritage.

We understand that every business has unique requirement. Our experienced partnership team will help you develop a package that is bespoke to your needs. 

Package Tiers

  • Tier 4

    Tier 4

    £25K - £50K per annum

    • Perimeter branding assets
    • Priority window offered on all international cricket and concert tickets for events held at Emirates Old Trafford


  • Tier 3

    Tier 3

    £50K - £75K per annum

    • Presence and potential for activation in the fan village at Emirates Old Trafford on domestic matchdays
    • All Tier 4 assets


  • Tier 2

    Tier 2

    £75K - £100K per annum

    • Secondary branding assets (such as back of shirt, back of stand)
    • Opportunity to communicate with 331 community cricket clubs across Lancashire
    • Invitations to partner networking events, concerts and premium hospitality
    • Hilton Garden Inn hotel rooms
    • End of Season Awards invitations (Player of the Year Dinner)
    • Money can't buy experiences at Lancashire Cricket, with cricket player experience and former player Q&A
    • Access to players at Club Media Day
    • All Tier 3 assets


  • Tier 1

    Tier 1

    £100K and above per annum

    • One principal branding asset (such as shirt or stand)
    • Player appearances
    • All Tier 2 assets


  • View Brochure

    For more details on partnership packages click the button below to view our full brochure.


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