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Lancashire’s Head of Communications, James Price, named as Sport Industry ‘Next Gen Leader’

Lancashire’s Head of Communications, James Price, named as Sport Industry ‘Next Gen Leader’

Lancashire Cricket’s Head of Communications, James Price, has been named in a group of 30 leading professionals from across the UK sport industry as part of the Sport Industry NextGen 2021 Leaders.

Price, aged 28, has worked at Emirates Old Trafford since 2015 and has been part of the team that has delivered and maximised the ICC Cricket World Cup, Ashes Tests, the One Love Concert following the Manchester bombings and most recently this summer’s behind-closed-doors, bio secure international cricket at Emirates Old Trafford.

Launched by Sport Industry Group in 2015 and created for those aged 30 or under, this prestigious professional development programme provides the best emerging talent with a tailored year-long Leadership Package which includes extensive training, personal development and networking opportunities. The Leaders get direct access to some of the brightest minds and best organisations within sport and business for interactive best-practice, learning, and leadership sessions.

Together, they bring an unprecedented range of skillsets, including commercial partnerships and sales, diversity and inclusion, community engagement, media, content production, digital and data expertise, finance, sponsorship, talent management, and emerging technologies.

They represent a broad range of organisations, from multi-national brands to charities and foundations, but together are an amazing cross section of our world-leading sport industry. Among those featured alongside Price from Lancashire Cricket are talented individuals from the likes of DAZN, ECB, EXCEL ESPORTS, IRONMAN, NFL, Octagon, PlayStation, Unicef UK and Unilever.

Daniel Gidney, Chief Executive at Lancashire Cricket, said: “James is a genuine rising star at Lancashire Cricket and Emirates Old Trafford. His promotion to Head of Department at the age of just 27 last year was richly deserved after great work during a memorable 2019 including the ICC Cricket World Cup (including India and Pakistan broadcast to over 1 billion people) and an Ashes Test Match.

“As Head of Communications in a more than challenging COVID-19 year, James has belied his tender years, stepping up and welcoming significant additional responsibility including managing an enormous increase in digital content, media engagement and supporting behind-closed-doors cricket for a record 21 international match days this summer.

"As his CEO, I am proud of how James has developed in recent years and he has a long and successful career in sport ahead of him.”

Alex Coulson, Managing Director, Sport Industry Group said: “Amid the challenges, opportunities and evolution we’ve faced, leadership has emerged in unlikely places and many of those announced today have been thrust into making new decisions, leading from the front, or innovating beyond expectations. Now, we’re proud to recognise that and to celebrate their achievements.

“This latest cohort really represents a special future for the sector. It is collectively innovative, curious, diverse and creative, and it was so refreshing to see the depth of talent within the sector – it is a genuine honour to get to know them. They now join a special alumnus and embark on an exciting Leadership Package for the next year.

“The programme, meanwhile, continues to go from strength to strength and it is increasingly proving to be of huge benefit to the Leaders, Coaches, partners and the wider industry.”

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