Lancashire Cricket Club launches Red Rose Together
In the year which marks the Club’s 160th anniversary, Lancashire Cricket has announced the launch of Red Rose Together - a wide-ranging campaign to highlight the range of the Club’s key activities that drive a love of the game and make cricket accessible to all.
Supporting the Club’s mission of growing a passionate Red Rose Family, Red Rose Together aims to celebrate and champion the work that is undertaken to make cricket more accessible, inclusive, and enjoyable for everyone.
Throughout the 2024 season, the Red Rose Together campaign will spotlight some of the Club’s key activities with the sole aim of supporting the growth of cricket across the North-West.
Activities to support the growth of the game across Lancashire, and as part of the Red Rose Together campaign will include:
- Breaking down barriers for women and girls – Groundbreaking investment into the women and girls’ game, and how the support from Club partners will see a new era of domestic cricket at both the professional and grassroots level.
- Investment in Communities - Delivering, through the Lancashire Cricket Foundation, a range of cricket programs in schools and communities, aimed at inspiring participation in the game as well as investment in facilities.
- Supporting Grassroots - Fundraising and donation activity throughout the year, including match days and at corporate events, supporting the Lancashire Cricket Foundation who aim to bring communities together using the power of cricket. Additional focus will be placed on increasing the number of volunteers across the recreational game, as well as growing the number accessible cricket programs for people with disabilities, as well as bursaries to support talented young cricketers.
- Facility Improvements – Further developments at Emirates Old Trafford including a refurbished multi-faith room and increased number of accessible facilities to create a more inclusive venue.
- Welcoming Culture – Driving cultural change in the game across the region, driven by our newly appointed Equity, Diversity & Inclusion lead, Helen Davies – with an ambition to connect diverse fans and communities with the Red Rose and make Lancashire Cricket a Club for all.
Welcoming the campaign, Daniel Gidney, CEO of Lancashire Cricket said: “We are delighted to launch our Red Rose Together campaign. Lancashire Cricket recently celebrated its 160th anniversary, a milestone that reminds us of our rich history and the spirit and values of the Club. Red Rose Together champions our heritage and the strong connection between the Club and its passionate supporters.
“Cricket is a game for all and here at Lancashire Cricket we are committed to growing the Red Rose Family, as well as instilling a passion for cricket, and access to the game, for as many people as we can. Red Rose Together provides the perfect platform for a range of activities that will take place to underpin these key objectives.”
To follow Red Rose Together initiatives, stay connected with the Club, or to find out how you can get involved in 2024 and join Lancashire Cricket mission of growing the love of the game, visit the website or follow on social media.
