Lancashire Cricket and Hilton extend partnership into 10th year
Lancashire Cricket and Hilton are delighted to announce that their long-term partnership has been extended by a further year, taking the award-winning collaboration into its 10th year.
The renewal will see Official Hotel Partner Hilton remain as the front of shirt sponsors for Lancashire Men in the Rothesay County Championship and for Lancashire Women across all competitions in 2025, as the side plays their first season in the new Tier One domestic women’s structure this summer.
Earlier this year, Lancashire Women won their first professional trophy, lifting the T20 Women’s County Cup Final in Taunton after beating the Blaze in the semi-final, followed by Surrey in the final.
For a fourth year running, Hilton were the headline partner of Lancashire Cricket’s Pre-Season Tour to Dubai and India for both the Men’s and Women’s first team squads last month.
To celebrate the 10th year anniversary of the partnership, Lancashire Cricket will be launching the ‘Hilton Honors Board’ - a social media campaign which will delve into the archives and reflect on the top 10 moments from throughout the decade of working together.
Lancashire Cricket and Hilton’s partnership has gone from strength to strength during that time, last year work was completed to extend Emirates Old Trafford’s on-site Hilton Garden Inn Manchester by a further 100 bedrooms – taking the occupancy to 250 bedrooms.
Hilton have also played a crucial role in the development of Lancashire Women – formerly Thunder Cricket - during recent seasons, by committing to the funding of four player contracts and collaborating with the Club on the award-winning No Boundaries campaign, which created bespoke education and support packages for female athletes.
Daniel Gidney, Chief Executive of Lancashire Cricket, said: “We are extremely proud to extend our flagship partnership with Hilton into another year and we are looking forward to working closely once again throughout 2025, as we celebrate ten years of partnership together.
“Hilton’s support has played an invaluable role during the redevelopment process of Emirates Old Trafford over the last decade, and we are now thrilled to be operating a successful 250-bedroom hotel on-site year-round at our venue.
“Hilton have been long-term supporters of our men’s side, having been front of shirt sponsors since 2015, while their support of Lancashire Thunder over the last few years has been transformational.”
Stijn Bastiaens, Vice President Marketing and Loyalty, EMEA, Hilton also commented: “We are proud to enter the 10th year of partnership with Lancashire Cricket, continuing our support of both the Men’s and Women’s teams.
“Hilton has a longstanding history with both elite and grassroots sports teams, including providing some of the world’s greatest athletes with memorable stays. To celebrate the 10th year anniversary of the partnership, Lancashire Cricket will sift through the archives to launch a social media campaign reflecting the top 10 moments throughout our decade of working together.
“We look forward to another successful year of partnership with Lancashire Cricket, showing that when you play elite sports, it matters where you stay.”