Lancashire Cricket announces seven-year agreement with Echelon Group
Lancashire Cricket is delighted to announce a new seven-year agreement with Echelon Group to become an official hospitality provider at Emirates Old Trafford during major matchdays.
Echelon Group – who currently collaborate with the Club on fundraising initiatives – will have exclusive access to the newly transformed Club Suite, located on the second floor of the Pavilion at Emirates Old Trafford, for all men’s international matches held at the venue between 2025 and 2031.
For over 15 years, Echelon Group has delivered world-class fundraising, bespoke hospitality, and exclusive luxury experiences. From high-profile charity galas to VIP access and once-in-a-lifetime escapes, Echelon Group craft unforgettable moments with precision and prestige.
Echelon Group have re-designed Emirates Old Trafford’s Club Suite, formerly the home team dressing room, into their ‘Super Box’ concept, a style they pioneered and perfected with exclusive spaces at the UKs largest national stadia, sports grounds and concert venues, bringing a lively atmosphere to elegant surroundings while offering fine dining from Michelin Starred chefs.
The walls will be lined with striking cricketing imagery which reflects the history of Lancashire Cricket, whilst offering a unique setting for hospitality with unique views of the Emirates Old Trafford pitch.
Angela Hodson, Sales Director at Lancashire Cricket, said: “We are really excited by our new agreement with Echelon Group and the visuals of the re-designed Club Suite are looking incredible.
“Their previous Super Boxes have been incredibly successful at some of the UK’s largest national stadia, and we are really looking forward to welcoming guests to see it ahead of a packed international summer, starting with the men’s India Test Match next week.
“This agreement is another step taken to enhance Emirates Old Trafford’s hospitality offering and it will also provide us with a new and unique space on non-matchdays for our conference and events side of the business.”
Glen Nash, Co-Founder of the Echelon Group, added: “Echelon Group is delighted to launch a new seven-year agreement with Lancashire Cricket, which will see the introduction of our Super Box concept to the old changing rooms in the Pavilion.
“Emirates Old Trafford is a truly world-class stadium - widely regarded as one of the finest globally following the recent re-development - and we can’t thank the team enough for being so engaged and aligned with our vision for the box, including the introduction of Michelin-starred dining to the suite. This suite with such an iconic venue is the perfect facility to showcase the types of experience available to members of the recently launched Echelon Club.
“It’s a privilege to contribute to such a historic yet progressive venue, and we look forward to unveiling the Super Box during the men’s Fourth Test Match against India next week.”