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Lancashire hit record hospitality and premium ticket sales thanks to partnership with Seat Unique

Lancashire hit record hospitality and premium ticket sales thanks to partnership with Seat Unique

After seven successful months of working together, we are delighted to report that Seat Unique has supported Lancashire Cricket in reaching record hospitality and premium ticketing sales.

Following the rollout of the partnership in May 2022, Seat Unique has digitally transformed Lancashire Cricket’s hospitality and premium ticket booking process. As part of the transformation, Seat Unique has tailored the customer journey to create a simple and seamless buying experience. It is now easier than ever to book premium experiences at Emirates Old Trafford, with supporters able to make purchases through a range of digital devices in just four clicks.

By powering Lancashire Cricket’s hospitality and premium ticketing offering on Seat Unique’s trusted online platform, supporters have the ability to book such experiences 24/7, all-year round. This empowers our fans by enabling them to have the option to make purchases outside of typical office hours, at a time that suits them.

Seat Unique’s innovative technological platform is significantly driving sales from first-time buyers, and in turn, delivering new audiences to Lancashire Cricket’s premium experiences.

Robin Sherry, CEO and Founder of Seat Unique, said: “Our partnership with Lancashire Cricket has got off to a tremendous start. We couldn’t be more proud of everything we have achieved together so far, especially with a club of Lancashire’s status and prestige.”

“At Seat Unique, we’re constantly working hard to fulfil our mission of helping fans get greater access to premium experiences at live events - something that wouldn’t be possible without our valued partnership with clubs and venues.”

“Our innovative technology enables even more supporters to watch their favourite fixtures from some of the best seats in the house, while enjoying world-class hospitality at Emirates Old Trafford and we’re excited to open this up to new audiences.”

“We are thrilled to have helped Lancashire Cricket reach this incredible milestone. We look forward to seeing the club hit many more throughout our partnership.”


Jonathon Nuttall, Head of Ticketing and Hospitality Sales at Lancashire Cricket, added: “We’ve really enjoyed working with the Seat Unique team over the course of the year having joined the Club as an official hospitality agent and official partner in May.

“Their digital platform offering has transformed our hospitality and premium ticket online booking process, giving supporters greater access to our premium experiences whilst ensuring the Club has great flexibility and control over its sales.

“It’s been a great partnership so far and we’re looking forward to continuing our relationship with Seat Unique in 2023, which is going to be another huge year at Emirates Old Trafford with the return of the Men’s Ashes in July, a New Zealand IT20, the T20 Blast and Hundred, as well as two sold-out nights of the Arctic Monkeys.”

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