Lancashire Cricket win two Business of Cricket Awards
Lancashire Cricket won two Business of Cricket Awards last night in Birmingham.
The awards took place at Edgbaston Cricket Ground recognising excellence across the First-Class Counties and MCC and the key contributors behind the scenes.
The Red Rose won both the Communications Campaign of the Year for its ‘Red Rose Together’ campaign, designed to champion the community work and key areas of growth for the game, also recorded hundreds of thousands of views and engagement reaching millions of people.
Whilst, it also won the Best Digital/Data Innovation award for launching a brand new 24/7 LancsTV channel on Jio and the remote production of the Club's pre-season tour matches in Bangalore, which provided incredibly successful.
ECB Chair, Richard Thompson, said: “Huge congratulations to all of this year’s BOCA winners. It has been a privilege to celebrate the very best of the work carried out by First-Class Counties and MCC across England and Wales this year.
“The innovation and dedication shown has been truly inspiring. It’s fantastic to see the impact of Hampshire’s extensive efforts in growing the women’s game, Warwickshire’s continued commitment to sustainability, Lancashire’s ground-breaking digital strategy, and so much more. All this work shows a real commitment across the game to becoming bigger, better and more inclusive.”
A full list of award winners can be found by clicking here.
WATCH: David Lloyd and Alex Hartley helped launch the Red Rose Together campaign earlier this summer