Hilton No Boundaries wins 'Most Inclusive Marketing Campaign'
The campaign in collaboration with Lancashire Thunder recognised at The 2024 Inclusion In Awards
Lancashire Cricket’s Official Partners Hilton won the ‘Most Inclusive Marketing Campaign’ for their No Boundaries campaign, in collaboration with Lancashire Thunder. The award was presented at The 2024 Inclusion In Awards, which were held at the Indigo at O2 in London on Tuesday evening.
The campaign focused on breaking down barriers and offering the best possible support to female athletes within the Lancashire Thunder playing squad.
With funding provided by Hilton, the Club created bespoke education and support packages which allowed the Lancashire Thunder players to fulfil their potential and enjoy playing cricket - whilst easing some of the challenges faced by many female athletes.
As part of the No Boundaries campaign, LancsTV and Hilton created a content series throughout the 2023 season which documented the health journey of the Lancashire Thunder players and provided an insight into how this aided their cricket performances out on the field.
Watch below to find out more about the Hilton No Boundaries campaign: