Lancashire Cricket announces three-year partnership with Pringles and Cheez-It
Lancashire Cricket is thrilled to announce a three-year partnership with globally recognised snack brands, Pringles and Cheez-It.
The exciting new collaboration marks a significant addition to the Club’s commercial portfolio and further demonstrates its commitment to delivering innovative and engaging experiences for fans, visitors, and the wider community.
Under the agreement, Pringles and Cheez-It will become the Official Crisp and Savoury Snack Supplier and Partner of Lancashire Cricket and Emirates Old Trafford. From this summer, supporters will be able to purchase Pringles and Cheez-It products across concourse bars, hotel bars, and hospitality areas on matchdays and during major events.
The partnership will deliver extensive brand visibility across Emirates Old Trafford, one of the UK’s most iconic cricket venues. It will include matchday activations, as well as digital and social media integrations with the collaboration aiming to create a more dynamic and memorable matchday experience.
As part of the partnership, Pringles and Cheez-It will also have the opportunity to have a team for the uniquely-ran Partners Day where the Club’s sponsors have the chance of playing on the pitch at Emirates Old Trafford.
Commenting on the partnership, Lancashire Cricket Head of Commercial Partnerships Becky Hartley, said: "We are delighted to welcome Pringles and Cheez-It as long-term partners of the Club. Both brands are household names with a rich heritage of engaging consumers in fun, memorable ways.
“This partnership reflects our ongoing commitment to creating exceptional experiences for our supporters, enhancing our hospitality offerings, and building innovative collaborations that benefit the wider community.
“We look forward to working closely with Pringles and Cheez-It over the next three years and beyond."
Fans can look forward to a range of bespoke in-bowl activations, promotional activities, exclusive offers, and unique content co-created by Lancashire Cricket and the snack brands. These initiatives are designed to surprise and delight supporters, adding a new dimension to the traditional matchday experience while providing opportunities for Red Rose supporters.
Rebecca Worthington Salty Snacks Marketing Activation Lead at Pringles/Cheez-It, added: “We’re delighted to be partnering with Lancashire Cricket at Emirates Old Trafford, bringing Pringles and Cheez It to one of Manchester’s most iconic venues. Having our products available across the ground allows us to be part of the matchday experience for fans throughout the season. It’s a collaboration that brings our snacks to life while creating memorable moments on and off the pitch.”
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